This is She Runs the Show

Hi, I’m Alexandra.

I’ve always been the person who needed to understand how things worked. Not just the shiny bits at the top, but the mechanics underneath. The processes. The moving parts. The stuff that actually keeps things running.

Once I understand something, I immediately start thinking about how it could be organised better, simplified or made more efficient. I appreciate this makes me sound like enormous fun at parties. And it also probably explains why, back in the day, I loved my Filofax (look it up) and Rolodex (look that up too).

I spent more than 20 years working in advertising as a “suit” - which basically means co-ordinating everything for everyone so the work actually gets out the door. Along the way, I started building my own businesses, putting those same creative and organisational skills into my own stationery business, small business consulting and start-up projects.

Starting a business would be much easier if someone handed you the answers first. But they don’t. There are plenty of books, blogs, podcasts and Instagram posts telling you how to price, grow and scale a business. There are far fewer explaining the practical stuff that actually helps you set one up and run it properly.

So I wrote it down. Nobody Tells You This Stuff is a series of practical guides for tradies going out on their own, and the partners beside them. They’re downloadable, so you can work through them in your own time. Because it’s not hard. It’s just new.