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This guide shows you how to make sure your business comes across the way you want it to, from your website and socials to emails and day-to-day interactions.
Most businesses don’t intentionally end up sounding different everywhere. It happens gradually because, frankly, everyone’s busy running the actual business. The website sounds one way, the socials develop their own personality and customer emails land somewhere in between.
And if you're just starting out, it's good to be aware of this from the beginning, because once you're busy running a business, there are plenty of other things competing for your attention.
Take Macca's. Whether you're seeing an ad, opening an email or walking into a restaurant, it all feels unmistakably Macca's. That familiarity builds trust, because people know what they're getting.
Nobody has a Macca’s-sized budget, which is why we’ve developed this guide so you can do it yourself.
This guide will help you to:
get clear on how you want your business to come across to customers
spot anything inconsistent, outdated or confusing, or avoid inconsistencies from the beginning
prioritise what to change, from quick fixes to longer-term changes
keep everything on track with a communications checklist
Because the more consistent your communications are, the easier it is for customers to understand who you are, what you offer and what they can expect from your business.
Ready late Nov 2026.
This guide shows you how to make sure your business comes across the way you want it to, from your website and socials to emails and day-to-day interactions.
Most businesses don’t intentionally end up sounding different everywhere. It happens gradually because, frankly, everyone’s busy running the actual business. The website sounds one way, the socials develop their own personality and customer emails land somewhere in between.
And if you're just starting out, it's good to be aware of this from the beginning, because once you're busy running a business, there are plenty of other things competing for your attention.
Take Macca's. Whether you're seeing an ad, opening an email or walking into a restaurant, it all feels unmistakably Macca's. That familiarity builds trust, because people know what they're getting.
Nobody has a Macca’s-sized budget, which is why we’ve developed this guide so you can do it yourself.
This guide will help you to:
get clear on how you want your business to come across to customers
spot anything inconsistent, outdated or confusing, or avoid inconsistencies from the beginning
prioritise what to change, from quick fixes to longer-term changes
keep everything on track with a communications checklist
Because the more consistent your communications are, the easier it is for customers to understand who you are, what you offer and what they can expect from your business.
Ready late Nov 2026.