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This guide shows you how to check how your business comes across to customers, from your website and socials to emails and day-to-day interactions.
Most businesses don’t intentionally end up sounding different everywhere. It happens gradually because, frankly, everyone’s busy running the actual business. The website sounds one way, the socials develop their own personality and customer emails land somewhere in between.
Take Macca's. Whether you're seeing an ad, opening an email or walking into a restaurant, it all feels unmistakably Macca's. That familiarity builds trust, because people know what they're getting.
Nobody has a Macca’s-sized budget, which is why we’ve developed this guide so you can do it yourself. Customers should get the same sense of who you are whether they’re reading your website, opening an email or speaking with your team.
This guide will help you to:
get a clear understanding of how your business is coming across to customers
spot anything inconsistent, outdated or confusing
prioritise what to change, from quick fixes to longer-term changes
keep everything on track with a communications checklist
Not sure if your business is coming across the way you think it is? Consider this your sign.
Ready Nov 2026.
This guide shows you how to check how your business comes across to customers, from your website and socials to emails and day-to-day interactions.
Most businesses don’t intentionally end up sounding different everywhere. It happens gradually because, frankly, everyone’s busy running the actual business. The website sounds one way, the socials develop their own personality and customer emails land somewhere in between.
Take Macca's. Whether you're seeing an ad, opening an email or walking into a restaurant, it all feels unmistakably Macca's. That familiarity builds trust, because people know what they're getting.
Nobody has a Macca’s-sized budget, which is why we’ve developed this guide so you can do it yourself. Customers should get the same sense of who you are whether they’re reading your website, opening an email or speaking with your team.
This guide will help you to:
get a clear understanding of how your business is coming across to customers
spot anything inconsistent, outdated or confusing
prioritise what to change, from quick fixes to longer-term changes
keep everything on track with a communications checklist
Not sure if your business is coming across the way you think it is? Consider this your sign.
Ready Nov 2026.